Marie-Louise Murville
Adjunct Faculty, Kogod School of Business
CEO, GoalsHabitsSkills
Date: Tuesday, March 17, 2026
Time: 11:00 AM–12:00 PM EST
Location: Virtual (Zoom)
ABSTRACT
Breakthrough science does not automatically become breakthrough companies. At MIT, technical rigor is assumed. The harder challenge is engineering the organization to be capable of translating discovery into durable enterprise value.
In this seminar, Marie-Louise Murville—MIT mechanical engineer, CEO, board advisor, and author of The Murville Principles—examines why disciplined process, strategic clarity, and corporate stability determine whether innovation scales or stalls.
Drawing on three decades of experience spanning crisis turnaround, startup growth, and deep-tech medical device commercialization, she will explore:
- Why “trusting the process” is a competitive advantage in product development
- Why strategy and corporate stability are interdependent—not optional
- Why scientific insight often outpaces organizational action—and how to close that gap
- What differentiates Lab-to-Market efforts that endure from those that fail
Entrepreneurship is not just invention. It is execution under uncertainty. This session is designed for scientists, engineers, and innovators seeking practical frameworks to build organizations that scale alongside their technology.
BIOGRAPHY
Marie-Louise Murville is an MIT graduate, CEO, and board advisor with over 30 years of experience building, scaling, and turning around technology-driven organizations across healthcare, digital platforms, and deep-tech medical devices.
As Co-Founder, President, and COO of medical device/biotech company Noxilizer, she raised $15 million and led the company from concept to Fortune 500 customers; the business continues to operate successfully more than two decades later. As VP of Marketing & Business Development at Telezoo.com, she grew the company from pre-revenue to $600K in annual revenue with 48 Fortune 500 clients—a journey featured in three Darden Business School case studies. As CEO of a Health IT company, she drove a full operational turnaround to profitability within a year.
Marie-Louise began her career as a product development consultant at Arthur D. Little and as an investment professional at Lazard Technology Partners and Charles River Ventures, where she evaluated and mentored technology startups.
She is the author of The Murville Principles: Ten Leadership Principles and Three Case Studies that Turn Strategy into Execution and serves as Adjunct Faculty at American University’s Kogod School of Business, teaching Managing the Digital Organization in the MBA program.
She holds SB and SM degrees in Mechanical Engineering from MIT and an MS in Management from London Business School (Sloan Fellows Programme).
Session Format (50 minutes)
5 min — Welcome + Origin story 35 min — Core principles and case studies 10 min — Q&A
Download your complimentary copy of The Murville Principles: Ten Leadership Principles and Three Case Studies that Turn Strategy into Execution https://goalshabitsskills.com/murville-principles/